The Real Estate Agent’s Epic Guide To Marketing With Instagram

There’s a lot noise on the market on easy methods to navigate a difficult market. This April, let Inman show you how to minimize by the litter to make sensible enterprise selections in actual time. All month lengthy, we’re taking it Again to Fundamentals and discovering out how actual property execs are evolving their methods and investing personally and professionally to drive progress.

Instagram is likely one of the largest social media platforms on the planet, boasting over 2 billion energetic month-to-month customers. With its extremely visible nature, it turns into the right option to showcase your listings and turn into a web based portfolio and lead generator.

The very best half? Instagram is likely one of the most user-friendly platforms, so you’ll be able to appear like a professional proper from Day One.

Why each actual property agent needs to be utilizing Instagram 

Instagram is the right place to publish photos of your new listings, showcase your open homes and share the enjoyable throughout your shopper appreciation occasions. These photos stay in your profile, changing into a portfolio of previous listings for potential shoppers to see how you’re employed. Plus, you’ll be able to see precisely who likes or feedback in your posts, so you’ll be able to attain out and speak to these individuals immediately, in addition to keep in contact along with your present shoppers.

Apps like Canva even make it tremendous easy to design your posts with ready-made templates you’ll be able to customise with ease. The truth is, certainly one of our favourite social media coaches, Katie Lance, even has a sequence of tutorials on YouTube — discover a newbie’s information right here.

Establishing your profile 

Chances are you’ll have already got a private Instagram account, however having a separate one in your actual property enterprise is strongly advisable. That is meant to be a mirrored image of you as knowledgeable, so it’s greatest to maintain your private posts separate.

When creating your account, select “enterprise.” This gives you entry to insights — data on who’s viewing and interesting along with your account. 

Professional tip: Fb and Instagram share the identical Meta platform, so if you have already got a Fb web page arrange, you should use the identical e mail to arrange IG after which hyperlink the 2 accounts collectively. Whenever you publish on Instagram, you’ll be able to share that very same publish on Fb on the identical time. 

Selecting a reputation

Selecting your title is essential to your Instagram success. Not solely must you embody your title, but in addition use a key phrase from your corporation to assist customers discover you extra simply. It may very well be one thing like @JaneDoeRealEstate or @janedoe.clevelandrealty. You don’t need it too lengthy, however both use your title or your corporation title, or a mixture of the 2. 

Including a photograph

Your headshot is the one photograph you should have in your profile, and for the sake of consistency, use the identical image that you just use on different social media websites as a headshot. This may let any potential shoppers looking out acknowledge you throughout a number of platforms and work in direction of creating your model. 

Write your bio

Sadly, the Instagram bio part is small, so it’s essential use the out there house properly. You may embody issues like how you like to assist individuals purchase and promote properties, what area of interest you’re in, your location and neighborhood, and your contact data. 

Add your web site

That is the place the place you’d put your web site. Instagram now lets you hyperlink to 5 web sites however won’t allow hyperlinks inside the physique of your posts. 

Decide your branding 

Your posts ought to have an identical “really feel” and, in a means, inform a narrative. You may accomplish this by selecting a sure filter and utilizing that one for almost each publish, or by sticking to a sure colour palette and font—one thing to tie your posts collectively to create a unified look. 

Selecting your audience 

The important thing to creating your Instagram account be just right for you is to know what you are attempting to perform along with your posts. Are you trying to appeal to new leads? Are you wanting to make use of it as a web based portfolio of your listings? When you already know who your audience is, it is going to be simpler to create content material that they are going to be enthusiastic about, and you should have a significantly better probability of connecting with the proper leads on the proper time. 

Posting content material 

There are a number of kinds of posts you’ll be able to create, from photos to movies to tricks to promos:

  • Fundamental itemizing publish: One image with data and a name to motion included.
  • Branded “Format” itemizing publish: A number of photographs compiled into one picture, normally one bigger with two smaller beneath.
  • Suave {and professional} multi-photo publish: Additionally referred to as a carousel publish, it’s a mini slide present of photos.
  • Out and About posts: Photographs of you round city, normally that includes an area enterprise or an occasion.
  • Firm spotlight: Function an area enterprise in your web page as a advice.
  • Views and vistas
  • Textual content publish: A motivational saying or a house tip
  • Below development/coming quickly publish: New properties which can be being constructed could be pre-emptively marketed.
  • Fast video segments and digital excursions
  • Seasonal and native posts
  • Agent promo
  • Movies: How-to’s and suggestions
  • Residence adorning or renovation concepts 

Professional tip: In case you work with a workforce of individuals, embody posts of workforce occasions as properly. Present the workforce conducting enterprise in a means that highlights their aggressive edge. 

Understanding insights 

Whenever you make your Instagram account a enterprise account, you’re going to get entry to Insights when you attain 100 followers. This may allow you to see who’s following you, partaking along with your posts and responding to your content material. You may be sure that the viewers you’re attracting along with your content material matches the goal profile that you just created to seek out your very best leads. 

It’s also possible to use the information that will help you decide which posts carry out greatest (when it comes to engagement statistics and actions), which may information the kind of content material you create sooner or later. It’s also possible to see which days and occasions your followers are most probably to be on-line, which may help you schedule future posts so as to join along with your leads on the proper time. 

Create a content material calendar 

No matter who your goal market is, you need to create a content material schedule that features three to 5 totally different content material classes that you just assume your goal market want to see posts about. By biking by these totally different classes, you should use the knowledge from Insights to schedule your posts for the times and occasions that your audience is on Instagram.

There are many content material scheduling and importing instruments that you should use, together with one proper inside Canva, which lets you create your posts upfront, set the schedule and publish. This may be handy whenever you’re busy and will not have time to sit down down and create the publish on the time your audience tends to be on Instagram. 

Use high-quality and high-resolution photos 

If an image is price a thousand phrases, Instagram photos are price a thousand leads. Photographs that you just select to publish ought to match sure standards.

  • They need to be appropriate for the sq. house you might have in your publish. Instagram won’t publish rectangular photos, so whenever you take the images, maintain that in thoughts.
  • They need to harmonize along with your model’s colour scheme, filters and total picture.
  • They need to signify listings you’re at present advertising and marketing. 

Use hashtags 

Hashtags are a key a part of each publish and act as a option to seize the eye of individuals trying to find the kind of content material you’re posting. The truth is, actual property brokers who use hashtags successfully have a 12 % increased engagement charge than those that don’t use hashtags or use them ineffectively. The next hashtags are the most well-liked for actual property brokers all over the place:

  • Spotlight your location and farm space with #[neighborhood] and/or #[city]
  • Assist individuals discover you or your company with #realestate, #realtor, #[yourrealestatename]
  • Promote your itemizing or browse the most popular listings with #NewListing, #JustListed, #JustSold, #ForSale and #OpenHouse.
  • If you wish to appeal to a sure class of purchaser to assist your area of interest, strive hashtags like #[HomeStyle], #Beachfront, #bungalow, #Victorian, #Cabin, #Fashionable, and so forth.
  • Eager to get much more particular with properties? Attempt #HouseHunting, #dreamhome, #StarterHome, #Flip, #Funding, #LuxuryLiving, #MillionDollarListing.
  • Another helpful hashtags that concentrate on ideas like renovations or inside adorning or exhibit before-and-after photographs are #DIY, #CurbAppeal, and #UpdatedCharm.

Instagram is a variety of enjoyable, and a phenomenal software for connecting along with your present and previous shoppers, in addition to producing new leads with beautiful photos and useful content material. By following this information, you may be partaking with individuals very quickly.

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