How To Keep In Touch With Clients In An Authentic Way

Whether or not you’re reaching out to present or previous purchasers or cultivating new leads, authenticity and human connection are important, writes The Company’s Mauricio Umansky.

For my part, the best indicator of an actual property agent’s long-term success is a powerful community of genuine relationships — each with colleagues and purchasers. In any case, shopping for or promoting a house isn’t just one of many largest monetary selections an individual could make, it’s additionally a extremely private expertise.

It’s very important in your purchasers to depend on you and belief you, too. Constructing an in depth skilled community is important to each actual property agent’s enterprise. As an agent’s referral community strengthens and expands, so do prospects for constant and long-term success in actual property, no matter exterior elements.

In my new guide, The Dealmaker, I share my finest suggestions for cultivating genuine, long-term relationships with purchasers — right here, I’m highlighting a number of must-knows. 

Make notes in a means that works for you

In terms of gathering and recording vital little particulars about present, former or potential purchasers, I hold most of that info in my head or jotted down in my cellphone’s Notes app. Discover a system that works effectively for you.

Perhaps it’s a small pocket book you’re taking to open homes and consolidate information in after potential purchasers full their sign-in sheet. Perhaps it’s voice notes after you meet with them. Perhaps you depend on an assistant that will help you manage all of your audio and written notes on the finish of the day. Discover a system and put it into motion.

Consider me, while you run into John Smith weeks later and you may recall his identify, his youngsters’s ages and how much dwelling he’s searching for, he’ll be delighted. You should have earned his respect and hey, you will have earned your self a brand new shopper. 

This tactic is useful for holding up-to-date information on present and former purchasers as effectively. It’s all about staying within the know and making it clear to your purchasers that they’re vital to you. 


One of many greatest errors brokers, and salespeople generally, commit is not paying consideration. Deal with each shopper interplay like a sporting occasion — put together, put on one thing you are feeling assured in and get your mindset proper. Lock into your conversations along with your purchasers and problem your self to be taught as a lot new info as you’ll be able to. 

We’re all human, and we need to join 

In an effort to construct a significant, genuine relationship with a shopper whereby you are feeling snug holding in contact and checking in — even when there’s no exercise on a property or nothing notably thrilling occurring in a house search — it is advisable domesticate a connection that’s primarily based on genuine curiosity. 

In fact, I don’t advise that brokers ask invasive questions, however I encourage you to create real connections along with your purchasers. Ask them about themselves, get them to share vital particulars about their lives, objectives and goals, and assist them really feel snug with you. That’s when the magic occurs. 

Create a month-to-month e-newsletter

As an knowledgeable in your native market, you need to have loads of fodder for a month-to-month e-newsletter. These kinds of communications can’t solely present worth in your present, previous and potential purchasers however they’re a good way to remain in contact and hold your identify top-of-inbox and top-of-mind. Your e-newsletter is usually a mixture of way of life and actual property information. Do what feels genuine to you.

Contemplate mixing in a number of market-related articles or succinct recommendation with information on the preferred eating places, your favourite mountaineering trails, charitable occasions you’re collaborating in quickly or nice podcasts you need to share. Finish every e-newsletter with an invite to attach — you by no means know what’s going to encourage somebody to reply. 

Regardless of the way you select to attach and keep in touch along with your purchasers (and potential purchasers), an important factor to recollect is to return from a spot of authenticity. Your real care and curiosity will at all times come by — and make all of the distinction. 

Mauricio Umansky is the founder and CEO of The Company in Los Angeles. Join with him on Instagram.

Back To Top