Data Storytelling: The Key To Smarter Agent Recruitment

Data Storytelling: The Key To Smarter Agent Recruitment

Moderately than specializing in numbers and statistics, knowledge storytelling permits you to translate numbers into insights which are extra simply understood and will be built-in into higher decision-making.

I come from a protracted line of storytellers. Rising up, household gatherings had been at all times stuffed with a colourful solid of characters competing for consideration. As a toddler, I listened intently and soaked up the teachings discovered over a lifetime from the experiences of my elders.

Tales have at all times performed an integral function in human historical past. Tales possess the ability to affect, to create change in addition to to show and assist others perceive complicated ideas.

Lately, researchers on the London College of Enterprise discovered that folks solely retain 5 % to 10 % of the knowledge when offered in a statistical method. Nevertheless, when offered in story kind, people remembered 65 % to 70 % of what was communicated. As a result of tales assist to create an emotional connection, they play a powerful function in influencing the outcomes of our human interactions.

What’s knowledge storytelling?

Information storytelling is the method of making a story from complicated datasets to speak a selected message extra successfully. Moderately than specializing in numbers and statistics, knowledge storytelling permits the communicator to translate these numbers into insights which are extra simply understood and might then be built-in into higher decision-making.

Miro Kazakoff, an MIT Sloan lecturer who teaches communications and knowledge storytelling as a part of MIT’s Grasp of Enterprise Analytics curriculum, says, “If you would like individuals to make the precise choices with knowledge, it’s a must to get of their head in a approach they perceive. All through human historical past, the way in which to try this has been with tales.”

Telling good tales

As with all good tales, growing the plot or setting the stage is a major important component. Start by growing a principle or posing a query. This sometimes begins with fundamental knowledge evaluation to establish an space the place additional investigation can be useful. Getting access to up-to-date and correct knowledge is useful in posing the very best questions, thereby leading to essentially the most correct conclusions.

Information visualizations assist to carry context to the numbers. By working with varied varieties of visualizations, comparable to charts, maps and tables, customers can extra successfully discover the information, monitor modifications and produce worthwhile explanations to traits or modifications over time.

As an example this, simply envision your self working with a number of spreadsheets and trying to extract that means or perception from the hundreds of numbers contained inside these spreadsheets. It’s not very simple for many of us to kind by way of. Now, think about that very same knowledge displayed in colourful, organized visualizations. Patterns, traits, and correlations start to organically emerge. That’s the ability of knowledge visualization.

How can storytelling enhance agent recruitment?

Whereas there isn’t any doubt that actual property is a individuals enterprise, rising applied sciences are being adopted at a fast tempo. Historically, companies may depend on delicate abilities comparable to empathy, problem-solving and good communication as a approach of constructing and nurturing long-lasting relationships. Whereas these abilities are nonetheless related, the panorama is evolving, and brokers are on the lookout for extra from their brokerages.

In an effort to remain aggressive, many companies have began providing extra aggressive fee splits, entry to the most recent tech options in addition to varied different incentives. Whereas appreciated, brokers are additionally anticipating leaders to know their enterprise wants and to supply an atmosphere the place they are often coached and supported to the subsequent degree of their careers.

Approaching agent recruiting conferences geared up with manufacturing knowledge is an effective preliminary begin. Nevertheless, going past historically utilized metrics comparable to annual manufacturing and year-over-year modifications helps to make interactions extra significant and related. Contemplate the affect in your interplay with an agent when approaching them with a deep understanding of their struggles, challenges and areas of alternative.

Anthony Lamacchia, broker-owner of Lamacchia Corporations, Inc., mentioned, “Creating knowledge factors and monitoring key efficiency indicators is one thing we have now been doing in our enterprise for a number of years. We’re nice at doing that on an organization degree, however we not too long ago started to do it even higher on an agent-to-agent foundation.” Letting brokers know that you simply’ve executed your homework and that you simply perceive their wants helps them really feel assured when contemplating a brokerage change.

Whereas one doesn’t have to earn a level in knowledge analytics to have interaction in productive data-based conversations, having a working information of the assorted knowledge visualization strategies out there in addition to a fundamental understanding of knowledge interpretation, will go a good distance in constructing confidence and nurturing relationships for a very long time to come back.

Diana Zaya is the vp of gross sales and advertising and one of many founding workforce members of Relitix, a knowledge analytics firm specializing in using knowledge science purposes comparable to machine studying, large knowledge analytics, and knowledge visualization for agent recruitment and retention. Join together with her on LinkedIn, Twitter and Instagram.

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