A 5-Step, Fail-Proof Plan To Get Consistent With Video Marketing

In these occasions, double down — in your expertise, in your information, on you. Be a part of us Aug. 8-10 at Inman Join Las Vegas to lean into the shift and be taught from one of the best. Get your ticket now for one of the best worth.

Creating video content material is difficult. It’s why most Realtors don’t do it. It’s why it continues to be the best benefit you may give your self in your corporation. But, you aren’t leveraging it. Why? You’ve essentially the most highly effective device on the planet in your hand.

This adjustments now. Right here’s my five-step, fail-proof solution to get per video.

1. Obtain Marco Polo

Marco Polo is a free app that acts like a video walkie-talkie. Get a few mates or your partner, and decide to utilizing that app to speak forwards and backwards for a few weeks.

You’ll begin practising the rhythm of the video with out most (if not all) of the worry. You get to see your self, hear your self, and get used to wanting in a watch gap, however the fear of what others will assume isn’t there. A few weeks in, you’ll be a unique model of your self in entrance of the digital camera.

You can too accomplish this by texting movies to your folks. Get good at it. It’s extremely highly effective.

Think about using Marco Polo to speak together with your consumers and sellers. From a psychological viewpoint, they’ll be so entrenched together with your voice, mannerisms, power, and so on., that your referral price will go up!

MP additionally retains each video you ship in order that nothing will get misplaced. You may return to earlier movies as many occasions as you want.

2. Create video in your tales

Utilizing your tales is the following step as you get comfy in entrance of the digital camera.

Tales are nonetheless one of many favourite options of Fb and Instagram. So, your presence there may be necessary. This video could possibly be 5 seconds or simply beneath a minute. Make it straightforward on your self. Go behind the scenes, present folks the place you’re consuming, do a fast video together with your children, and maintain it easy.

Our tales go away in 24 hours, so we don’t need to overthink them.

Listed below are some concepts to think about whenever you’re utilizing your tales:

  • Behind the scenes of your listings.
  • Making an attempt new native eating places.
  • On certainly one of your child’s discipline journeys.
  • Selling who you’re hanging out with.
  • Your morning/night routine.
  • Pages from the e book you’re studying.
  • Ask questions, each personally and professionally.
  • Date evening.

Keep in mind, tales show you how to deepen the relationships you have already got. Your posts assist new folks discover you. Don’t lean too closely into one versus the opposite; you want each.

3. Add video to your processes

You’re doing movies in your tales now. Technique to go! Now, it’s time to start out creating movies which can be a bit extra everlasting. The best place to start out is in your processes. If you take a look at what number of touches you placed on a purchaser or vendor by means of your course of, you need to have a video related to every step.

A few of these movies could be “evergreen.” This implies you can document them as soon as and use them again and again. You received’t use names, dates, occasions or days of the week. They work for each shopper.

Then, you’ll add in just a few movies that you simply shoot within the second, particularly for the shopper, and you may be unforgettable by means of this course of. This may enhance your means to be referred loads.

Your “para-social relationships” will undergo the roof.

Simply kidding. I’ll inform you about para-social relationships proper now. This phrase was created a long time in the past to clarify the one-sided relationship between well-known folks from films and TV exhibits and regular folks (like us). For this reason celebrities should act regular when followers act obsessed or excited to see them.

Properly, now such a relationship is out there to you and me. Our brains don’t know the distinction between seeing a film star on the massive display versus me on a Reel on Instagram. You’re lacking out on these alternatives in the event you’re not creating constant video content material.

All over the place I journey to talk, folks come as much as me and say, “Can we take an image?” It’s a para-social relationship. How a lot might you profit from dozens of these in your metropolis? Get in entrance of the digital camera!

4. Report your first Reel, TikTok or YouTube Quick

Quick vertical movies are the easiest way to be in entrance of individuals proper now. This additionally occurs to be the primary time in social media historical past that every one the principle platforms worth the identical sort of content material.

Should you decide to vertical video, you’ll put your greatest self on the market on Fb, Instagram, TikTok, and YouTube Shorts. It’s a no brainer. And also you don’t need to shake your booty or strive further laborious to be humorous. Be the educator that you’re!

Keep in mind: The correct content material received’t go viral. Stop worrying about getting essentially the most views. Stop worrying about begging for shares or feedback. Belief that the proper folks, your folks, native folks, will see your content material.

Hopefully, this assertion will change your mindset ceaselessly. Don’t create video content material for who you might have; create video content material for who’s coming. Individuals are on the market speaking about you proper now; they’re beginning to look you up and make assumptions primarily based on what they see.

Should you’re solely making content material for the wants you might have at the moment, you’ll come off in a really egocentric method. However, in the event you’re creating content material to your future viewers, you’ll fill your social channels stuffed with tales, suggestions and alternatives for them to hook up with you as a human, not a salesman.

5. Use dwell video

Do you need to rip off the bandaid over your insecurities? Go dwell! A dwell video retains you from beginning over each time you mess up. A dwell video retains you from being a faux model of your self. Dwell video will get real-time reactions out of your folks.

Don’t overthink it; go dwell. Your folks will adore it. Right here’s an instance of certainly one of my current ones. I do most of my dwell movies by means of StreamYard.

It is best to go dwell as soon as every week. Give your folks at the least one alternative every week to see you in an genuine surroundings. Do the video when you realize certainly one of your children will are available, hope that your canine begins barking, and simply be your self.

Keep in mind, your folks already know you, so there’s probability that the present model of your self you’re giving again to them isn’t the identical model they already know. 

Love serving folks greater than you care about wanting silly. That’s my superpower. You may have it too.

Bonus tip: Change your Soundtracks

Lastly, for this to work, you should change your soundtrack. Should you haven’t learn Soundtracks by Jon Acuff, purchase it on Amazon at the moment!

It’s unbelievable. It talks about how every certainly one of us performs soundtracks in our heads. The common grownup has 60,000 ideas a day, and 80 % of these are adverse.

See why it’s so laborious to be constant in entrance of the digital camera? You need to be on the market, however your soundtracks are screaming at you that you simply’re not adequate, you’re too fats, otherwise you don’t know what you’re speaking about. Then, you flip the digital camera on, take a look at your self, purchase into the lies, after which do nothing.

Strive including a few these Soundtracks to your day by day life:

  • “My life is dope.” (from the e book)
  • “My folks worth my opinions.”
  • “My folks want my recommendation.”
  • “I’m not egocentric. I’ll create content material that provides worth to folks. I’ll at all times come from contribution.”
  • “I really like serving folks greater than I care about wanting silly.”

Your folks, proper now, are on the verge of claiming sure to somebody who cares about them far lower than you do. How for much longer will you enable them to be taken benefit of as a result of you may’t recover from your self? That is your second. Seize it.

Kyle Draper is the CEO of EMPWR Media in Fort Value Texas. Join with him on Fb or LinkedIn.

Back To Top