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5 years after buying the home and utterly renovating it to replicate the set beloved by tens of millions of viewers throughout a 2019 four-week TV particular, A Very Brady Renovation, HGTV is promoting The Brady Bunch residence for $5.5 million, The Hollywood Reporter revealed on Wednesday.
The TV community initially bought the Studio Metropolis residence for $3.5 million in 2018 and enlisted surviving forged members of the present and Property Brothers, Drew and Jonathan Scott, to finish an overhaul of the house, which included sprucing up the facade, including a second story with The Bradys’ unmistakable floating staircase, a shiny orange and avocado-hued kitchen, the children’ Jack-n-Jill rest room, Tiger’s canine home and a further 2,000 sq. ft to the unique residence’s footprint.
HGTV invested an estimated $1.9 million into the renovations, based on a press launch issued by Warner Bros. Discovery, HGTV’s dad or mum firm.
Danny Brown of Compass, who represented the house in 2018, is representing the itemizing this time round too.
Brown informed Inman that not solely is the house uncommon for a $5 million itemizing in L.A. County due to its historical past — it’s additionally garnered considerably extra consideration than most of the movie star houses he’s represented earlier than. That form of consideration provides as much as quite a lot of vetting on the a part of him and his associates.
“Every individual that sees the home needs to be vetted with proof of funds or they should be simply searchable on Google, which is identical with any high-profile or high-end residence I checklist,” Brown stated. “But it surely’s somewhat extra thorough as a result of there’s individuals popping out of the woodwork that aren’t Google-able and that normally doesn’t occur while you checklist a $30 million residence in Trousdale or Beverly Hills or Brentwood. It’s normally who the consumers are which can be making the request. So this time, we do much more due diligence.
“The opposite factor that’s so distinctive is, I’ve had 100 requests for media interviews,” Brown added. “That doesn’t occur on another itemizing.”
Since its renovation, the home has been utilized in varied HGTV specials and sequence, together with drag queen Trixie Mattel’s Trixie Motel on Discovery+.
A portion of the proceeds from the property’s sale will assist present 250,000 meals for Flip Up! Combat Starvation, an initiative HGTV has lengthy supported that helps American youngsters dwelling with starvation, based on Warner Bros. Discovery’s press launch.
The house sale will embody many objects contained inside the home and made customized for it, together with the inexperienced floral lounge sofa, credenza and 3-D printed reproduction of the sequence’ horse sculpture.
“[HGTV] utterly rebuilt and renovated this outdated home to seem like an genuine reproduction of what the TV set seemed like,” Brown stated. “And that is an precise full, usable, practical home that could be a time machine to take you again to The Brady Bunch present and every part within the residence was with painstaking element chosen to match what the set seemed like.”
“This seems even higher than the actual factor,” he added.
Brown stated his private favourite a part of the house is the basic mid-century fashionable staircase that serves as a design centerpiece to the property.
“It’s simply an unimaginable homage to the present and to that period,” he stated.
The final time the property hit the market in 2018, it was for the primary time in 45 years, not having finished so since 1973. At the moment, the asking value was $1.85 million, and a few feared the property may be razed and redeveloped. In response to those fears, a bidding conflict truly ensued with potential consumers who acknowledged the cultural worth of the home, which included HGTV and NSYNC singer Lance Bass, driving the promoting value as much as $3.5 million.
The Brady Bunch ran on ABC from 1969 by means of 1974, and adopted a blended household of eight, their live-in maid, a canine, and all of the shenanigans that may ensue from having six kids develop up in a single family. The sequence then spurred TV film spin-offs, satirical remakes and innumerable treks by followers to see the mid-century fashionable basic of a house.
For different brokers who may tackle equally beloved houses sooner or later, Brown stated being ready for the size of the general public’s response is essential.
“With one thing that’s this iconic, you actually have to know crowd management and media management, as a result of it’s coming at me quick and livid,” Brown informed Inman. “In order that’s what you’ve actually bought to get snug with and actually get your arms round, as a result of if not, it’s going to be chaotic.”
Electronic mail Lillian Dickerson
