Broker Spotlight: Alex and Margot Platt, The Platt Group at Compass
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Dealer Highlight: Alex and Margot Platt, The Platt Group at Compass
Title: Principals and broker associates
Expertise: 12+ years as licensed brokers; owned and operated their very own brokerage for 4 years earlier than aligning with Compass
Location: Boca Raton, Florida
Brokerage full identify: Compass Florida
Rankings: Constantly ranked within the high half of the highest 1 % of brokers nationwide
Crew measurement: We’ve 13 brokers on our crew
Transaction sides: +/- 200 transactions per 12 months
Gross sales quantity: In 2022, we had $151,000,000+ in gross sales
Awards: High 50 Compass brokers in Florida, high 40 crew in Florida, and high 2 crew in Boca Raton by measurement from The Wall Road Journal
What’s an important factor you realized in class?
Don’t let college get in the way in which of your schooling. Faculty is nice for some, however what you actually get out of college is the expertise and folks. This can be very vital to community, even at a younger age when in class as a result of you’ll by no means know when you’ll run into them once more and also you need to be sure to left a powerful impression on them.
What’s one of the best recommendation you ever acquired from a mentor or colleague?
If you happen to may decide and select your shoppers, you’d have none. This can be very vital to provide all shoppers equal consideration and care.
What do too few brokers know that may make their lives simpler?
Relationships with different brokers are extraordinarily vital and so is a powerful social media presence. We achieve this many gross sales with different brokers on houses which have by no means been listed, that wouldn’t occur with out sturdy relationships throughout the business and a big following on social media.
What was your most memorable transaction?
My most memorable transaction should be one which we did again in 2019, proper earlier than the COVID pandemic started. My spouse and I do a extremely nice job of preserving our social media updated and all the time posting our newest listings.
We dwell in Royal Palm Polo in Boca Raton, Florida, and Margot had posted a bunch of images of certainly one of our off-market listings within the neighborhood. Apparently, our consumers, who have been dwelling in California on the time, one way or the other discovered our web page and clicked on the publish. The client ended up clicking the Royal Palm Polo location tag and commenced to fall in love with the vibe and elegance of the houses.
Lastly, the spouse determined to non-public message us on Instagram to ask us if we appreciated the neighborhood and ask some questions. We hit it off instantly and advised them that we do a variety of enterprise contained in the neighborhood and would love to point out them round in the event that they ever come down.
Nicely, our consumers from California stated, “We don’t have time to come back look and we need to be in RPP. If you happen to suppose one thing particular is accessible in there, we are going to take it, sight unseen. We belief you!”
The following day an off-market itemizing got here throughout our desk and we despatched it to them understanding they might adore it. They instantly put a proposal in, and it was accepted.
Quick ahead to at the moment and the home has actually doubled in worth, and so they have grow to be a few of our greatest mates within the space. The facility of social media is actual. Don’t be afraid to go for it on there and check out all the pieces, even when it feels foolish.