Amazon Halo fitness wearable dead in latest cost cutting move
Halo app and band
Amazon will not promote its Halo well being and health tracker, the corporate introduced Wednesday.
Amazon unveiled the health-tracking bracelet in 2020, marking its first foray into wearable gadgets and a deeper transfer into the well being care area. Halo, together with an app, can monitor customers’ exercise, physique fats and emotional state, and it is built-in with Amazon’s Alexa digital assistant. Final yr, Amazon expanded the Halo lineup with a bedside sleep tracker known as the Halo Rise.
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Amazon will cease supporting Halo gadgets and the Halo app on July 31. Customers can delete their Halo well being information from the app, and any remaining information might be deleted after Aug. 1, the corporate mentioned.
“At Amazon, we expect large, experiment, and put money into new concepts like Amazon Halo in our efforts to thrill clients,” the corporate mentioned. “Whereas we’re pleased with what we constructed, we just lately made the tough choice to cease supporting Amazon Halo efficient July 31, 2023.”
The corporate mentioned it’ll refund any purchases made within the final yr of Halo View, Halo Band, Halo Rise and Halo accent bands. It can additionally refund any unused Halo subscription charges.
Halo is the most recent Amazon product to get axed as CEO Andy Jassy aggressively cuts bills throughout the corporate amid an financial downturn and slowing retail gross sales. Many unproven bets just like the Glow video-calling system and Scout supply robotic had been sundown in latest months. The corporate additionally shuttered its nascent telehealth program, Amazon Care.
Amazon is in the course of the most important layoffs in its 29-year historical past. The corporate just lately wrapped up a spherical of layoffs impacting 18,000 individuals, a few of which had been in its gadgets and providers unit. Final month, Jassy introduced the corporate would lay off a further 9,000 individuals, with many of the cuts touchdown in its cloud computing, promoting, human assets and Twitch livestreaming models.
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